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The first step
in creating a search strategy requires thinking of the most
important keywords for your topic. These are generally nouns. One
effective strategy is to express your topic in a sentence or a
question.
How
do advertisers
market their products
to women?
Think of using synonyms or other related words for products and
women as well:
Note that we've
included variations of keywords such as plurals. Include any alternate
spellings of words or abbreviations, too.
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