Conformity is a change in behavior due to the real or imagined Influence of other people (Aaronson, 2004).
When do people conform?
In general people tend to conform as a result of group size and whether or not the majority opinion is unanimous. Group pressure tends to increases conformity as a result of accountability to the group and desire sense of belonging. Individuals who generally have low self esteem are more likely to conform than those with high self esteem. Some conform to avoid punishment... while others to gain reward.
Types of Conformity
1. Compliance - Public action in accordance with the group, while privately
disagreeing (short term change)
2. Obedience - acts in accordance to a direct order
3. Acceptance Conformity that involves both acting and believing in accordance
with social pressure (long term change)
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